STARBUCKS loyalty brand and seasonal campaigns
Starbucks is an iconic creative and fun brand that provided for endless playful opportunities for “app cards” and campaigns driving loyalty in the mobile experience. The palette changed seasonally and we’d launch various campaigns in alignment with summer and winter. I led design and copy teams in Seattle as well as in the San Jose, Costa Rica office.
MOBILE EXPERIENCE MATTERS
In addition to seasonal campaigns, we designed various one off incentives living as “app cards” within the mobile experience to drive sales and create brand loyalty.
