Amazon enters the healthcare market
I led the launch of Amazon Clinic as brand director and go-to-market lead. With a strategic mindset and a collaborative approach, I have successfully led cross-functional teams to execute integrated marketing initiatives across multiple channels. My ability to blend creativity with data-driven insights enables me to develop compelling brand narratives and ensure consistent brand messaging throughout the customer journey.
In navigating marketing conditions, specifically sensitive conditions, it was essential for me to conduct thorough research, engage in inclusive decision-making processes, and seek diverse perspectives to ensure that their messaging is respectful, empathetic, and aligned with the values of our users.
Welcome to Amazon Clinic
Customers don’t associate Amazon with medical care and to help guide users through the process my team developed a “how to” video. It had the dual purpose of showing the product while being an SEO workhorse.