REI member communication redesign
The beloved outdoor adventure brand, REI turned to us to develop and define their member communications in a way that aligned to their brand and current campaign. We wanted to tell a story through photography and products, close cropped images, product shots and finally wide-angle adventure images inspiring active users to take advantage of trips offered by REI. In a single communication we were able to cross sell and weave in various offerings from products to adventure trips.
PILOT FLYING J thank you campaign for pro-drivers
When the pandemic hit and the world went into lockdown it was pro-drivers who kept products and goods moving. Critical in the front-line force, Pilot Flying J pivoted quickly to push additional benefits to their loyalty program so guests could earn and use rewards more quickly. The campaign was such a success it evolved and the loyalty brand was relaunched with the benefits becoming permanent.
TARGET AND TARGET MEDIA NETWORK brand and co-branding on digital platforms
As the Creative Director on this multi-million dollar account I led a team of art directors, writers, and designers in both the Seattle and San Jose, Costa Rica offices. To explain what we did for Target, I’d often say, “just go to Target.com.” Target has such a rich and complete view of their guests they are able to serve highly targeted ads, connecting guests with the brands they already know and love. Because the Target brand voice is playful, we were able to flex our creative skills on anything from the smallest mobile ad, to complete brand page take-overs, videos and scripts.
SCRUBBING BUBBLES summer and social media campaigns
Design isn’t always so serious. The Scrubbing Bubbles clean across America campaign, titled “Let’s Bubble” was a social driven effort to surprise winning non-profits with a deep clean makeover. Finalist, ranging from pet shelters to food kitchens, got a little cleaning love from the Bubbles, who arrived in four VW beetles representing each Bubble (Scrubbie, Mindy, Sudsy, and Poppy). The campaign had a strong social component, from asking for nominations, to voting and finally following the Bubbles across America updating cleaning adventures in real time.
DESIGNING FUNNY FACES
The spring campaign segued into a summer campaign with the Bubbles deciding to continue their road trip as a vacation to see major sites across the United States. As head of the social effort I quickly noticed the renderings of each bubble lacked specific emotions. Consequently, my team art directed several new faces and expressions to be used in the current and future campaigns.
