PROJECT M LAB an Icelandic Adventure

Project M is a program for creative people, inspired to contribute to the greater good, looking for a platform to collaborate and generate ideas in projects bigger than themselves.

Future Project Expedition: Iceland was a team comprised of six creatives who cycled over 300 miles from Höfn to Reykjavik. The ride, or more specifically the mud and rain, inspired a finale event that celebrated travel and camaraderie. Socks, pressed with the word “clean” in dirt served as the invitation to the event in Heart Park, Reykjavik. In the height of summer tourist season, when Iceland’s population doubles, we handed out beer ticket notecards asking for a single travel-related story. These served as the catalyst to discussion and friendship among strangers over a common bond, travel to Iceland and elsewhere.

Photos courtesy of photographers and filmmakers Phillip Batta & Dawn Dewald