Clinic becomes One Medical
I led the transformation of the Amazon Clinic brand as a pay-per-visit offering under One Medical. I worked closely with strategy on the GTM plan and developed a visual expression that would position Clinic in a way that wouldn’t cause customer confusion.
A new look
The Clinic rebrand coincided with the launch of a refresh of the Amazon master brand. New typeface, color, and templates meant everything needed to be re-envisioned.
